West Carolina was founded by Ana Carolina.
Brazilian-born, but living in London for 10 years, Ana Carolina graduated in Fashion Design, specialised in Print - from Central St Martins School of Art. And later got trained in New York and Copenhagen.
In the past few years, Ana has assisted designers to make clothes for Lady Gaga, Katy Perry, Rihanna, Pink, Bjork, Beyonce and Madonna.
Naturally progressing to start her own label - West Carolina, in September 2018 - with a Pop Up Store in east London.
Due to popular demand, the Pop Up got extended, becoming West Carolina’s first retail location. Sponsored by Avery Dennison and Hackney Walk - London’s latest luxury outlet district.